Professional Experience:
SELECTED PROJECT EXPERIENCE
COWATER INTERNATIONAL – EU FRAMEWORK CONTRACT
Design and Communications Consultant | 2024–2025
- Spearheaded the creation of high-impact value chain infographics and factsheets for EU Delegation programmes in Tanzania
- Aligned and streamlined complex technical content across cross-functional teams under intense time pressure
- Drove consistent narrative development through multiple iterations, ensuring high-quality final deliverables
GFA CONSULTING GROUP – PEOPLE TO PEOPLE CONTRACT
Digital Communications Consultant | 2023–2024
- Led communications and social media strategy for four major AU-EU initiatives (MAISHA Dance, FISHKA Football Cup, AU-EU Champions, AU-EU Communications Training)
- Orchestrated the development of visual identities, event branding, websites, concept notes, and integrated campaigns
- Coordinated multi-stakeholder content development and cross-team engagement across diverse project teams
ENTREPRENEURIAL EXPERIENCE
PAGE ONE SEO & ONLINE MARKETING LTD
Founder / Creative Lead | 2015–Present
www.karingasser.com
- Designed and developed over 50 custom WordPress websites for SMEs, NGOs, and international partners
- Integrated brand strategy into responsive site builds using themes like DIVI, Elementor, and custom CSS/PHP
- Created visual identities, content structures, and SEO-optimized layouts from concept to launch
- Conducted SEO workshops for clients’ marketing staff
- Developed AI-assisted workflows for content generation, brand management, and social media automation
EARLIER EXPERIENCE (BEFORE 2015)
UN-HABITAT
- Developed and launched websites for key programme initiatives supporting urban development
MICROSOFT4AFRICA
- Built and deployed a digital mentorship platform connecting young African entrepreneurs with global mentors
USAID
- Designed a community-based tourism marketing strategy for Kenya’s coastal hinterland, supporting anti-poaching and conservation efforts