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Bertrand Tchakoute
Country Manager , MARKET RESEARCH
Abidjan, Cote Divoire
Market Research expert with 18 years of experience in West and Central African countries. Bilingual (French, English)
J.C MAXWELL certified coach, holding a Post-graduate Diploma and others certificates.
Currently country Manager for SURVEY AFRICA specialized in market research, seeks challenging opportunity
Send email Contact Bertrand Tchakoute
Area of Expertise:
  • Capacity Building, Training, Advocacy, Political
  • Fundraising, Business Development, Grants Writer
  • Monitoring, Evaluation, Policy, Research, Analysis
  • Private Sector, Social Enterprise, Corporate Social Responsibility
  • Trade, Finance, Economics, Cooperation, Global
Professional Experience:
- Since July 2020: Country Manager at SURVEY AFRICA Côte d’Ivoire
- August 2016 March 2020: Account Manager at KANTAR WORLDPANEL Côte d’Ivoire
o Global business development for Côte d’Ivoire and Senegal, handling 25 FMCG categories data base for both countries
o Client support: interacting with clients to understand their business issues, propose solution, analysis and presentation of the actionable results (UNILEVER, NESTLE, ARLA, FRIESLAND, GBFOODS, SANIA, SIVOP, CEMOI, LESIEUR)
- 2012-2016: Research Manager at TNS RMS Cameroon
o Global business development: meet annual revenue targets with repeated sale, new projects and new markets
o Overview of Ad Hoc and Tracking studies in SOCIAL and CONSUMER research area, team leader of 10 RE
o Monitor project costs and budgets, and boost profitability
o Constant delivery of strong consumer insights to clients using TNS internal tools
o Self-confident and skilled at selling, generating and keeping good client relationship (MTN, BAT, HEINEKEN, WU)
- 2009: Assistant Research Manager at RMS
o Research design, planning, analysis, reporting, presentation, team leadership
o Coordination, communication, management, motivation and training of Research Executive teams for quick result delivery and tight schedules under stressful conditions, varied cultural contexts and an extremely complex workload.
o Has handled customer relation and client sourcing in Cameroon, Côte d’Ivoire, Congo, DRC, Nigeria and Ghana
- 2005 : Senior Research Executive at RMS
o Overview of all Ad Hoc and Tracking studies in Qualitative and Quantitative research area.
o Ensure client deliverables meet expectations and needs; deliver excellence
- 2002-2003 : Consultant responsible for the selection of development projects for funding by the European Union
- 1999-2003 : Former, Part time Lecturer in the University of Douala-Cameroon, and higher institute specialized in management
D.E.P.A.: Advanced Professional Studies Diploma in International Management & Foreign Trade at ESSEC Douala - Cameroun

Bachelor’s degree in economics, University of Yaoundé II - Cameroon
Affiliations and Achievements:
o 2020: Certified JC Maxwell in “The 15 Invaluable Laws of Growth” and “Becoming a person of influence”
o 2019: "Fundamental Principles of Digital Marketing", Google online Training
o 2008: International Certificate of Program Completion in Principles of Marketing Research from MRII, MRA, ESOMAR and the University of Georgia (USA)

Available for:
  • Consulting assignments
  • Job opportunities

    Years of Experience:
    15-20 years
    Highest Qualification:
    French, English
    LinkedIn Profile:
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