Karin Gasser

Area of Expertise:

• Communications, Media, Knowledge Management, Editor

Professional Experience:

SELECTED PROJECT EXPERIENCE

COWATER INTERNATIONAL – EU FRAMEWORK CONTRACT
Design and Communications Consultant | 2024–2025
- Spearheaded the creation of high-impact value chain infographics and factsheets for EU Delegation programmes in Tanzania
- Aligned and streamlined complex technical content across cross-functional teams under intense time pressure
- Drove consistent narrative development through multiple iterations, ensuring high-quality final deliverables

GFA CONSULTING GROUP – PEOPLE TO PEOPLE CONTRACT
Digital Communications Consultant | 2023–2024
- Led communications and social media strategy for four major AU-EU initiatives (MAISHA Dance, FISHKA Football Cup, AU-EU Champions, AU-EU Communications Training)
- Orchestrated the development of visual identities, event branding, websites, concept notes, and integrated campaigns
- Coordinated multi-stakeholder content development and cross-team engagement across diverse project teams

ENTREPRENEURIAL EXPERIENCE

PAGE ONE SEO & ONLINE MARKETING LTD
Founder / Creative Lead | 2015–Present
www.karingasser.com

- Designed and delivered custom websites and branding strategies for SMEs and NGOs across sectors
- Pioneered the integration of AI workflows to streamline brand content creation, SEO optimization, and social media campaigns

EARLIER EXPERIENCE (BEFORE 2015)

UN-HABITAT
- Developed and launched websites for key programme initiatives supporting urban development

MICROSOFT4AFRICA
- Built and deployed a digital mentorship platform connecting young African entrepreneurs with global mentors

USAID
- Designed a community-based tourism marketing strategy for Kenya’s coastal hinterland, supporting anti-poaching and conservation efforts