Daudi Ochieng

Marketing, Advocacy and Communication Specialist , Daudi Ochieng has over 20 years of experience at the intersection of global health, development communication, and strategic advocacy, serving international NGOs, UN agencies, and donor-funded initiatives. He has worked with leading organizations including WHO, USAID, UNICEF, UNOPS, the World Bank,

Kampala, Uganda

Marketing, Strategic Communication,Advocacy and SBC expert with 20+ years' experience leading award-winning campaigns across Africa. Daudi has shaped national and regional advocacy, marketing, and behaviour change strategies for WHO, USAID, and the World Bank. Marketing, Communication and Advocacy Lead at Malaria Consortium East and South Africa he seeks impactful leadership roles in global health

Contact Daudi Ochieng
Area of Expertise:
  • Capacity Building, Training, Advocacy
  • Communications, Media, Knowledge Management, Editor
  • Health, Doctors, Nurses, HIV/AIDS
  • Private Sector, Social Enterprise, Corporate Social Responsibility
  • Social, Education, Gender, Youth, Child
Professional Experience:

Daudi Ochieng is a seasoned strategic communication, advocacy, and social and behavior change (SBC) professional with over 24 years of experience driving high-impact health and development programs across Africa. He has led multi-country initiatives funded by USAID, WHO, UNITAID, Global Fund, Gates Foundation, World Bank, and Gavi, delivering award-winning campaigns that have influenced behavior, policy, and health outcomes in over 30 countries.

Daudi currently serves as Head of Advocacy, Marketing, Communications, and Innovations for Malaria Consortium Uganda, where he has designed and led SBC strategies across major malaria, immunization, and maternal-child health initiatives. His leadership has shaped the adoption of malaria rapid diagnostic tests (mRDTs) in Uganda’s private sector, supported universal LLIN coverage campaigns, and promoted male engagement in malaria prevention. He is also the SBC lead for Inspire SBC (formerly GH-SBC), supporting regional efforts to harmonize malaria SBC strategies.

Daudi’s expertise spans the full project lifecycle—from formative research, strategy design, and campaign rollout to monitoring and adaptive learning. As RCCE Consultant for WHO Africa, he supported 47 countries in developing COVID-19 vaccine demand strategies, helping several achieve the WHO’s 70% vaccination target. He also co-authored the WHO Country Representatives’ advocacy brief in response to the EU COVID-19 vaccine passport initiative.

Earlier, as Head of Marketing and Communication at Uganda Health Marketing Group (UHMG), Daudi led nationally recognized campaigns on HIV prevention, family planning, sanitation, and maternal health. His campaign “Get Off the Sexual Network” was awarded Best Not-for-Profit and Overall Winner in African media advertising. He has also worked with the European Union, UNOPS, Save the Children, and FHI360 as a lead consultant for national communication strategies on child nutrition, energy, and tobacco control.

Daudi has pioneered digital innovation in SBC, integrating social media, IVR, SMS locators, and virtual helplines into public health campaigns. His creative leadership has been recognized with multiple Africa Excellence Awards, AfriComNet honors, and international commendations for excellence in HIV, malaria, and maternal health communication.

He has managed multidisciplinary teams of up to 30 professionals across government, civil society, and media sectors. Known for his coalition-building and policy influence, Daudi played a key role in the Great Lakes Malaria RCCE Framework and the Uganda Malaria-COVID-19 Response Task Force.

Fluent in health communication, marketing, media production, and stakeholder engagement, Daudi combines technical rigor with storytelling to drive sustainable change. His ability to bridge public health priorities with audience-centered strategies makes him a standout leader in SBC and global development.

Education:

Daudi Ochieng is a multidisciplinary professional whose academic journey reflects a deep commitment to the intersection of public health, strategic communication, and behavior change. He is currently pursuing a PhD in Public Health at Texila American University (2019–2025), with a research focus on the effectiveness of social and behavior change (SBC) interventions in malaria prevention. This doctoral work builds on a strong foundation in integrated public health and communication science, further enriching his technical and analytical acumen.

He holds a Master’s in Integrated Public Health (2015–2019) from Texila American University, where he developed a systems-oriented perspective on global health challenges. This was complemented by a Master’s in Integrated Marketing and Communication (2016–2018) from Atlantic International University, equipping him with advanced expertise in brand strategy, campaign design, and audience engagement—skills critical for effective SBC programming.

Daudi also possesses two advanced postgraduate diplomas: one in Public Health Research from the James Lind Institute (2014–2015), and another in Management Studies from the University of Cumbria, UK (2012–2016). These qualifications have strengthened his capacity in health systems analysis, program design, and strategic management—key areas for leading large-scale donor-funded initiatives.

His academic trajectory began with a Bachelor’s in Business Administration from Makerere University (1993–1997), which laid the groundwork for his results-driven approach to program implementation and resource optimization.

In addition to formal education, Daudi has completed numerous global certifications from top-tier institutions including Johns Hopkins Bloomberg School of Public Health, University of Washington, WHO, UNICEF, and USAID’s Global Health eLearning Center. These include specialized trainings in Strategic Health Communication, Infodemic Management, Vaccine Demand Promotion, Digital Health, Monitoring & Evaluation, Risk Communication, and Integrated Service Delivery. Notably, he is certified in effective communication for environmental public health and strategic approaches to COVID-19 vaccine rollout and behavioral insights.

His diverse academic and professional training reflects a rare blend of strategic thinking, scientific rigor, and creativity. It positions him uniquely to lead interdisciplinary teams and influence public health outcomes at scale—particularly in malaria control, immunization, maternal and child health, and nutrition.

Daudi’s educational background not only demonstrates his intellectual versatility but also his sustained commitment to lifelong learning and excellence in global health communication. He is well-prepared to support high-level policy, advocacy, and SBC initiatives across Africa and beyond.

Affiliations and Achievements:

Board Member, African Society for Social and Behavior Change (AS-SBC): Daudi contributes to strategic direction, capacity strengthening, and policy advocacy efforts to advance SBC practice across the continent.
Member, Roll Back Malaria (RBM) Social and Behavior Change Working Group: Actively involved in shaping global SBC priorities and technical guidance for malaria programming.
Co-developer, Great Lakes Malaria RCCE Framework: Provided technical leadership in designing a regional coordination strategy for risk communication and community engagement in East and Central Africa.
Government Advisor, Uganda National Communication and Guidance Taskforce (Ministry of ICT & National Guidance): Daudi led the development of Uganda’s National Communication Policy and National Guidance Policy, both submitted to Parliament.
Lead Contributor, WHO Global Infodemic Response and COVID-19 RCCE strategies (Africa Region): Supported capacity-building, multilingual content development, and regional coordination for vaccine acceptance and infodemic management.
Campaign Awards:
African Excellence Awards Winner (2015 & 2018) – Recognized for innovation and impact in health communication and social marketing.
AfriComNet Awards – Honored for creative leadership in HIV and reproductive health campaigns.
Best Not-for-Profit & Overall Winner, Uganda Advertising Awards – For the “Get Off the Sexual Network” HIV campaign.
Featured Speaker at high-level forums including:
Global SBC Summit
WHO AFRO RCCE Technical Exchange
African Union Public Health Forums
Gavi Regional Vaccine Demand Workshops
Trainer & Mentor: Regularly trains national SBC practitioners, Ministry of Health communication officers, and NGO teams on evidence-based campaign design, media engagement, and adaptive communication strategies.
Publications & Research:
Lead author on multiple malaria SBC manuscripts submitted to peer-reviewed journals, including studies on gender-transformative approaches and the 'Zooming-In' model.
Presenter of malaria SBC research at global conferences.
Daudi’s affiliations and achievements underscore his leadership in health communication, policy advocacy, and behavior change, positioning him as a trusted technical voice in global public health.

Available for:

  • Consulting assignments
  • Job opportunities
  • Internships / Fellowships

Years of Experience:

More than 20 years

Highest Qualification:

Doctorate

Languages:

English, Swahili Kinyarwanda Luganda Runyankole Rutooro Runyoro

Nationality:

Uganda

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