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Jacob Jacob
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Integrated Marketing Communications, Advertising & Brand-building Specialist/Expert
, working in an Integrated Marcom Agency in Toronto.
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Mississauga, ON,
Canada
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Experienced, integrated marketing communications and brand-building specialist/expert with a successful track record of building brands, developing/implementing award-winning strategies, campaigns and programs in three continents is seeking a challenging assignment in the international development and not-for-profit arena. Willing to relocate at short notice, from the middle of May onwards. |
 Contact Jacob Jacob
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Area of Expertise: |
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Communications, Media, Knowledge Management, Editor
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Fundraising, Business Development, Grants Writer
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Private Sector, Social Enterprise, Corporate Social Responsibility
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Social, Education, Gender, Youth, Child
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Professional Experience: |
- Three continents, five cities, and a successful track record of managing and building some well-known brands in Canada, East Africa (Kenya) and India.
- Worked on brands straddling various industries – from health & wellness, banking, finance, food and beverages to telecommunications, automobiles and not-for-profit institutions and initiatives.
- With specific reference to not-for-profit, socially-directed, public-interest initiatives, have worked on integrated marketing communications, public relations and advertising solutions for two educational institutes, a community center, the visually challenged, safe driving, support of the special needs through private sector involvement and funding.
- Have spearheaded some extremely challenging and innovative communications projects of its kind – corporate image building for a country’s banking industry (during a crisis year); image enhancement for a regional police force; and marketing the concept of general insurance to a largely illiterate rural market.
- Led projects that have won advertising and marketing effectiveness awards.
- Firm believer and advocate of the 360° integrated marketing communications approach which has allowed me to apply sound universal principles of strategic communication to multiple integrated campaigns, branding, promotions, retail, packaging, online / digital solutions including social media marketing, corporate image building, identity creation and positioning. In fact, most of the awards were won as a result of this orientation.
- High level of proficiency in harnessing the talents, creativity and resources of various cross-functional creative and production teams (off-site and on) to conceptualize, design and execute highly effective campaigns with unified messaging that ‘works’ and achieve results.
- Hands-on experience in all matters of production management – print (newsletters, posters, brochures, pamphlets, annual reports, etc.); broadcast (radio, television and video production), and dealing with suppliers to get the job done on budget and on time.
- Project managed most types of consumer research, including focus groups.
- Competent, proactive, multi-tasker - a team player with mentoring, problem-solving and excellent project management and presentation skills.
- Proficient in Microsoft Office, especially PowerPoint.
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Education: |
- Graduated with BA (Honours) and did two years of law before specializing in marketing communications and advertising (to that end did a one year diploma in communications)
- Subsequently did my Masters degree in Marketing Management from one of the premier management institutes of India (Bajaj Institute of Management Studies).
- Have also done a diploma in Web Design and E Solutions.
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Affiliations and Achievements: |
- Attended several industry seminars and workshops, including international conferences
- Was member of the Association of Internet Marketing & Sales, Toronto
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Available for: |
- Consulting assignments
- Job opportunities
- Being headhunted – make me an offer
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Years of Experience:
More than 20 years |
Highest Qualification:
Masters |
Languages:
English, French (basic - studied it in school and 2 years of University); Hindi (know it well) |
Nationality:
Canada
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LinkedIn Profile:
http://ca.linkedin.com/pub/jacob-jacob/6/798/431
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