|
|
|
Taida Horozovic
|
|
Principal
, Nonprofit organizations, local governments, companies, international organizations
|
|
Mount Rainier,
United States
|
|
A communications expert with over 15 years of experience in elevating organizations' brand awareness. I create thoughtful, result-oriented strategy to grow the organization's visibility. With my experience working with versatile clients in agency settings, and years' long in-house work, I am uniquely positioned to catapult your reach across communications platforms. I help organizations thrive. |
 Contact Taida Horozovic
|
|
|
Area of Expertise: |
-
Capacity Building, Training, Advocacy
-
Communications, Media, Knowledge Management, Editor
-
Monitoring, Evaluation, Policy, Research, Analysis
-
Private Sector, Social Enterprise, Corporate Social Responsibility
-
Social, Education, Gender, Youth, Child
|
|
Professional Experience: |
DIGITAL STRATEGIST
COLLABORATIVE COMMUNICATIONS GROUP Washington DC | 12/2019 - 09/2020
Provide strategic direction and expand reach across clients' digital platforms
Curate social media campaign content for clients dedicated to equity in education
Produce and present social media and website audits, including an action plan of next steps
Create weekly and monthly editorial calendars
Research and produce hashtag, keyword and influencer lists aimed to improve client SEO
Consult clients on best practices with Google and Facebook Ads
Manage website updates and enhancements
Project manage the creation of various websites
Monitor and create Google Analytics and social media metrics' reports (monthly and quarterly)
Revamp/optimize LinkedIn for client CEOs
Procure assets for digital projects
Collaborate with designers and videographers
Implement brand awareness campaigns
Train client teams in social media management
Clients include: Arizona Science Center, National Society of Black Engineers, Smarter Balanced, The Readiness Projects, City Year, WINGS for Kids, New College Institute, Actionable Intelligence for Social Policy, DC Office Of Paid Family Leave and others.
DIGITAL MARKETING AND COMMUNICATIONS MANAGER
Patient Access Network (PAN) Foundation
Washington DC | 09/2014 - 04/2019
Envision and implement digital initiatives
Project manage rebranding (RFP, vendor selection, internal and external communications)
Coordinate new brand launch and messaging for the Board, donors, grant recipients, healthcare providers, pharmacists, alliance partners, and the general public
Oversee the launch of the rebranded digital, print, and events' marketing collateral
Write internal manuals for website updates
Establish and implement online donations platform on the website, using Salesforce integration with Click & Pledge
Maintain, update and optimize the website
Plan, produce, and update blog and Corporate Donor Portal (WordPress)
Curate assets for all promotional materials
Strategize to grow social media channels
Produce quarterly e-newsletters for 5 audiences
Collaborate across departments to write, design, and schedule/publish Editorial Calendar content
Design, update and publish various brochures
Offer webinars for healthcare providers
Participate in creating fundraising campaigns
Establish and improve storytelling processes
Design and manage paid social media campaigns
Maintain Platinum Guidestar and Great Nonprofits ratings
Create, edit and promote 15 testimonials videos that had over 1 million views
Plan and produce annual report (print and digital)
Report: Google Analytics, social media metrics'
Manage vendor relations
Social Entrepreneur
Stanford University CDDRL Center
03/2012 - 05/2012
Teach a class of undergraduate & graduate students; provide direction for final class projects
Speak at public events on and off campus
Public Relations
Public Relations and Networking Manageress, OneWorld Platform for Southeast Europe, BiH (2004-2005)
Public Relations Officer, Open Society Fund BiH (2003-2004)
Public Relations Manageress, Pristop BiH (2000-2003)
Public Relations Consultant, Organization for Security and Co-operation in Europe, BiH (2002-2006)
PROFESSIONAL
SUMMARY
A communications expert with over 15
years of experience in elevating
organizations' brand awareness. I create
thoughtful, result-oriented strategy to
grow the organization's visibility through
customized storytelling crafted for each
audience. With my experience working
with versatile clients in agency settings,
and years' long in-house work, I am
uniquely positioned to catapult your
reach across all communications
channels.
|
|
Education: |
|
15+ Years of work as a communications expert for nonprofit organizations, companies and local governments in the USA and former Yugoslavia region. Extensive certificate level education in communications, gender equality in addition to 3+ years of university studies.
|
|
Affiliations and Achievements: |
JOB SPECIFIC SKILLS
Annual Report (print and digital)
Newsletter(s) and Email Marketing: Constant Contact, Mailchimp, iContact, ConvertKit
Editorial Calendar
Social Media Management and Digital Marketing: Facebook, Google, LinkedIn, Instagram, Twitter, YouTube
Internal audit (website, social media)
Audience-specific messaging
Project Management
Website Management
Vendors Management/Relations
Public Campaigns Management
Survey/polls: Surveymonkey
Fundraising
RECENT PUBLICATIONS
Sovereign Unto Herself, Flower Of Life Press, Author: "Emanating Love Undeterred"
Voices of the Avalonian Priestesses, Flower Of Life Press, Poems and photographs
"Digitally Fit" Social Media Management Guide, self-published digital publication
VOLUNTEER
Advisor, Global Fund for Women
|
|
Years of Experience:
15-20 years |
Highest Qualification:
Bachelors |
Languages:
English, Bosnian/Croatian/Serbian |
Nationality:
Croatia
, United States
|
|
LinkedIn Profile:
linkedin.com/in/taidahorozovic/
|
|
|
|