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Marketing, Communications, and Business Development Specialist with 5 years experience as a program director at an international NGO, and over 15 years overall work experience,seeking new opportunities. |
 Contact Rachel Wandia
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Area of Expertise: |
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Communications, Media, Knowledge Management, Editor
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Professional Experience: |
• A Certified Marketing professional by the Chartered Institute of Marketing (CIM) with over 15 years’ experience in marketing across various industries and countries.
• Adept at all levels of marketing and business development, from strategy formulation to implementation and success measures.
• Has a deep understanding and is highly skilled in marketing, communication, digital marketing, research as well as media planning and buying.
• Has worked in multiple sectors including Telecommunications, Media, Research as well as the Development sector.
• Has deep understanding in blending commercial perspectives with social impact and a strong record in stakeholder engagement as proven in addressing regulatory registration demands, governance and financial sustainability of the Fairtrade Marketing Organization Eastern Africa.
• Able to work in both local and multicultural environments having worked in organizations based across Africa as well as Internationally.
FOCUS AREAS
• Strategic Planning and Strategic Review
Facilitates formulation of evidence-based strategic plans that define an organization’s roadmap within its unique market context.
• Communication, Public Relations and Media
Delivery of communication and PR strategies inclusive of press conferences and media buying to create brand and organizational awareness.
• Business Development and Growth
Experienced in creating sales funnels that are highly converting thereby meeting the organizations targeted revenue.
• Product and Routes to Market Development
Facilitate product development and identification of routes to market ensuring that organizations have a clear path from production to the final consumer successfully.
• Product/ Services Launches and Events Management
Equips organizations to create and deliver successful product/service launches and other business events in line with the organization’s strategic outlook.
• Research and Evaluation
Experienced in conducting evaluations and research using multiple methodologies including household surveys, participatory evaluation, appreciative enquiry, and focus group discussions.
• Mentorship
Committed to creating value to SMEs through mentorship on the various marketing, communication ad business development functions necessary to build capacity and growth especially for businesses who do not have the financial ability yet to hire specialised inhouse personnel required.
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Education: |
EDUCATION AND PROFESSIONAL QUALIFICATIONS
• Achieved Chartered Marketer Status – Chartered Institute of Marketing (CIM) 2011
• Professional Postgraduate Diploma in Marketing, Member Chartered Institute of Marketing (DipM MCIM), 2010
• Masters in International Business Administration, Marketing Concentration United States International University (USIU), 2004
• Bachelor of Arts (Economics & Geography) University of Nairobi, 2000
• Kenya Certificate of Secondary Education (K.C.S.E) Bishop Gatimu Ngandu Girls’ High School 1994
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Available for: |
- Being headhunted – make me an offer
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