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Priyaranjan Singh
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Consultant, Communication strategy
, Non-profit
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Delhi,
India
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Communication and campaign expert with 12 years experience. I have also worked and volunteered for the non-profits for several projects. Keen to have a new assignment in development sector. |
Contact Priyaranjan Singh
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Area of Expertise: |
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Communications, Media, Knowledge Management, Editor
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Monitoring, Evaluation, Policy, Research, Analysis
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Private Sector, Social Enterprise, Corporate Social Responsibility
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Social, Education, Gender, Youth, Child
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Professional Experience: |
Consultant, Campaign management| Freelancer Jan 2017 – till now Working with NGOs like SHARE society, Parivartan Sandesh as consultant for awareness campaign and impact assessment.
Pre-Sales Head | RJT Compusolution, Noida Aug 2016 – Dec 2016 • Responsible for Pre-sales activities • Plan and Execute Marketing tactics for US market • Manage account and Client Relationships for the region Lead the Pre-sales team Business Development Manager | MFI Enterprise Solutions Sept 2014 – June 2016 • Responsible for end-to-end business development in Congo DRC and Brazzaville Congo • Prepare and execute B2B strategy for ERP sales and implementation in the West and Central African market (particularly for SAP, Microsoft Dynamics CRM/NAV, M&E and Document Management Solutions) • Manage account and Client Relationships for the region
Campaign Planner | IBM India Pvt Ltd, Bangalore Sept 2011 – Aug 2014 • Responsible for end-to-end planning, development and execution of IBM Global Alliances marketing programs with SAP, Oracle and Microsoft in multiple countries targeting clients with the objective of driving pipeline and progressing solution sales • Collaborate with extended MSM team to integrate the right mix of demand generation campaign and thought leadership activities. • Launch, manage and execute innovative demand generation programs to include digital/web-based and E-mail marketing campaigns, telemarketing, and Alliance Partner events, • Manage IBM presence at key events to help drive IBM mind share, thought leadership, pipeline and sales. • Report and drive analysis of campaign activities; develop an action plan and recommendations for performance improvement. • Manage the program budget to expected ROI • Own and manage agency and vendor relationships in support of the integrated program plan • Effectively use a wide range of tools required for Demand Programs and IBM processes including Unica E-mail campaign and multichannel campaign tool, Event Solution Tool and MFR. Senior Business Analyst | Tata Consultancy Services, Bangalore July 2009 – Aug 2011 • Consumer Research and market Insight for Nielsen France. • To analyze the data of collected from French Market in order to provide the business insights to our clients which includes Retail giants like Carrefour, Auchan, System U, Leclerc and Manufacturing FMCG companies like Coca Cola, Kraft, Cadbury, and others. • Worked on various types of analyses: Promotion analysis, Category Review, Price Positioning, Placement Analysis, Seasonality and various Merchandising factors.
Customer Executive | HSBC, Hyderabad March 2008 – June 2009 Client executive for the Banking operations and account maintenance
Consultant, Software Quality n Assurance| Applabs, Hyderabad March 2007 – Feb 2008 Software Quality Testing, ERP for Starwood group of hotels
Int Marketing Executive| RPBS, Addis Ababa (Ethiopia) Oct 2005 – Feb 2006 Software Quality Testing, ERP for Starwoo
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Education: |
EDUCATIONAL AND PROFESSIONAL QUALIFICATIONS
M.A. -Arts and Aesthetics (with specialization in Cultural studies) Jawaharlal Nehru University, New Delhi
B.A. (Language and Cultural Study) Jawaharlal Nehru University, New Delhi
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Affiliations and Achievements: |
Forward Thinkers award for marketing and campaign planning, IBM 2013
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Available for: |
- Consulting assignments
- Job opportunities
- Internships / Fellowships
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Years of Experience:
5-10 years |
Highest Qualification:
Masters |
Languages:
English, French, Hindi |
Nationality:
India
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