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Priyaranjan Singh
Consultant, Communication strategy , Non-profit
Delhi, India
Communication and campaign expert with 12 years experience. I have also worked and volunteered for the non-profits for several projects. Keen to have a new assignment in development sector.
Send email Contact Priyaranjan Singh
Area of Expertise:
  • Communications, Media, Knowledge Management, Editor
  • Monitoring, Evaluation, Policy, Research, Analysis
  • Private Sector, Social Enterprise, Corporate Social Responsibility
  • Social, Education, Gender, Youth, Child
Professional Experience:
Consultant, Campaign management| Freelancer
Jan 2017 – till now
Working with NGOs like SHARE society, Parivartan Sandesh as consultant for awareness campaign and impact assessment.

Pre-Sales Head | RJT Compusolution, Noida
Aug 2016 – Dec 2016
• Responsible for Pre-sales activities
• Plan and Execute Marketing tactics for US market
• Manage account and Client Relationships for the region
Lead the Pre-sales team
Business Development Manager | MFI Enterprise Solutions
Sept 2014 – June 2016
• Responsible for end-to-end business development in Congo DRC and Brazzaville Congo
• Prepare and execute B2B strategy for ERP sales and implementation in the West and Central African market (particularly for SAP, Microsoft Dynamics CRM/NAV, M&E and Document Management Solutions)
• Manage account and Client Relationships for the region

Campaign Planner | IBM India Pvt Ltd, Bangalore
Sept 2011 – Aug 2014
• Responsible for end-to-end planning, development and execution of IBM Global Alliances marketing programs with SAP, Oracle and Microsoft in multiple countries targeting clients with the objective of driving pipeline and progressing solution sales
• Collaborate with extended MSM team to integrate the right mix of demand generation campaign and thought leadership activities.
• Launch, manage and execute innovative demand generation programs to include digital/web-based and E-mail marketing campaigns, telemarketing, and Alliance Partner events,
• Manage IBM presence at key events to help drive IBM mind share, thought leadership, pipeline and sales.
• Report and drive analysis of campaign activities; develop an action plan and recommendations for performance improvement.
• Manage the program budget to expected ROI
• Own and manage agency and vendor relationships in support of the integrated program plan
• Effectively use a wide range of tools required for Demand Programs and IBM processes including Unica E-mail campaign and multichannel campaign tool, Event Solution Tool and MFR.
Senior Business Analyst | Tata Consultancy Services, Bangalore
July 2009 – Aug 2011
• Consumer Research and market Insight for Nielsen France.
• To analyze the data of collected from French Market in order to provide the business insights to our clients which includes Retail giants like Carrefour, Auchan, System U, Leclerc and Manufacturing FMCG companies like Coca Cola, Kraft, Cadbury, and others.
• Worked on various types of analyses: Promotion analysis, Category Review, Price Positioning, Placement Analysis, Seasonality and various Merchandising factors.


Customer Executive | HSBC, Hyderabad
March 2008 – June 2009
Client executive for the Banking operations and account maintenance

Consultant, Software Quality n Assurance| Applabs, Hyderabad
March 2007 – Feb 2008
Software Quality Testing, ERP for Starwood group of hotels

Int Marketing Executive| RPBS, Addis Ababa (Ethiopia)
Oct 2005 – Feb 2006
Software Quality Testing, ERP for Starwoo
Education:
EDUCATIONAL AND PROFESSIONAL QUALIFICATIONS

M.A. -Arts and Aesthetics (with specialization in Cultural studies)
Jawaharlal Nehru University, New Delhi

B.A. (Language and Cultural Study)
Jawaharlal Nehru University, New Delhi
Affiliations and Achievements:
Forward Thinkers award for marketing and campaign planning, IBM 2013


Available for:
  • Consulting assignments
  • Job opportunities
  • Internships / Fellowships

    Years of Experience:
    5-10 years
    Highest Qualification:
    Masters
    Languages:
    English, French, Hindi
    Nationality:
    India
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