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JP Morales
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Strategic Project Manager
, Freelance/Contract
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Toronto, Canada Area,
Canada
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Area of Expertise: |
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Capacity Building, Training, Advocacy
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Communications, Media, Knowledge Management, Editor
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Professional Experience: |
Strategic Project Manager with Freelance/Contract
Project Manager with MacLaren McCann
• Provided direction to 6 cross-functional multi-national project teams ensuring the strategic goals and objectives of a 2-year CRM program were met.
• Led workflows of teams of up to 20 people on key digital and CRM marketing initiatives for GM Mexico, MasterCard, Wind Mobile, and Egale Canada.
• Played a key role in the enhancement of a customer database for GM Mexico:
- Documented extensive business rules and procedure information, providing senior level
management with clear program guidelines ensuring appropriate decision-making in the
handling of sensitive customer data and avoiding time-consuming verbal explanations.
- Assisted copywriters in phrasing questions to assure usable data.
- Facilitated the development of business rules surrounding market specific requirements.
• Coordinated various stakeholders in activities that increased impact in customer follow-up: standardized data capture, enhanced data hygiene business rules, created data merging procedure, improved lead presentation, streamlined and automated lead follow up, implemented a lead follow-up life cycle program.
• Contributed to the development of GM Mexico’s strategic plan to deepen customer relationships and drive additional sales:
- Led the revitalization of newsletters for Chevrolet, Cadillac, Buick, and GMC for GM Mexico
improving open rates through analyzing old newsletters, metrics, and implementing industry
best practices and standards.
• Designed cost-effective, efficient, and time saving forms and procedures for tracking and presenting email and data quality metrics.
• Created a comprehensive summary for senior level management, incorporating weekly and monthly project progress reports.
• Developed the capacity and capability of a team in digital marketing and project management.
Project Manager (Contract) with henderson bas kohn
• Assisted in the launch of the LG Power-Up Your Life cross-media campaign through project supervision of several online executions.
• Prepared scopes, estimates, timelines, metrics reports and managed projects for LG, Nestle,Tim Hortons, and The Weather Network.
• Managed relationships with media vendors and outsourcing partners that include Google, MSN, and Sympatico.
Digital Marketing Consultant with Independent
• Directed the conceptualization and design of FLARE Magazine’sTumblr website for Rogers Digital Media.
• Defined and implemented the desired public image goals of a map-based social network start-up through naming, branding, and the design of a user interface consistent with client goals.
• Created and implemented offline & online identity (naming, branding, websites) for various small business clients.
Project & Content Manager with CarbonoMX
• Supervised day-to-day operations of the content maintenance for Me
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Education: |
Interactive and Digital Marketing from Universidad Anahuac (2009 - 2009)
Bachelor of Arts in International Relations from Universidad Fray Bartolomé de las Casas (2004 - 2008)
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Available for: |
- Consulting assignments
- Job opportunities
- Being headhunted – make me an offer
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