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Lydia Machoka
Public Relations, Sales & Marketing , Private Sector
Nairobi, Kenya
Highly accomplished, hands-on, and diligent professional, offering 16 years of progressive experience in marketing & public relations, project coordination, business development, organizations operations, Information System Management, Human Resource Management, and Administrative Office roles. Capable of communicating with both technical and non-technical persons.
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Area of Expertise:
  • Administration, Management, Finance/Accounting, Procurement
  • Capacity Building, Training, Advocacy
  • Communications, Media, Knowledge Management, Editor
  • Infrastructure, Technology, Engineering, Science
  • Monitoring, Evaluation, Policy, Research, Analysis
Professional Experience:
• Developing new business by doing professional sales presentation, tendering and cold-calling potential clients.
• Developing innovative marketing programs to develop demand of our services and mapping client’s needs to provide best travel related solutions to suit their requirements.
• Research and identify potential clients, focusing on NGO’s and Multinational Companies, and identifying key-decision makers to present our services to.
• Enhancing the Business to Business (B2B) relationships with suppliers, airlines, local and International Business partners to ensure that our corporates receive premium service.
• Planning and organizing events for our corporates to show appreciation for the business relationship and generate more business from them to achieve profitability and sales growth.
• Ensure that the Service level agreements (SLA) that we have issued to the clients are being followed and arranging quarterly review meetings of the SLA’s and ensuring that our services meet clients’ expectations and obtain feedback which we use to improve our service standards.
• Negotiate best deals with airlines and hotels as an additional cost-saving benefit for our corporates.
• Investigate payment arrears, execute suitable and timely collection and prompt recovery activities in order to minimize bank charges and optimize returns.
Education:
Approximately three years’ experience in NGO doing Capacity Building and Partnership Management, Program Management, Planning and Implementation, Liaising and Advocating with Government and Non-government stakeholders, Monitoring and Supportive Supervision, Data collection and Interpreting Documentation of various projects. Have worked on various projects especially to meet with Millennium Development Goal. In Information Technology I have experience working in Code correcting using Fox pro and Visual basic, conducting Quality Audits, using Sarbanes Oxley (SOX), and Report Generation using SQL and Crystal Reports. Has wide knowledge of Computer Networking, Business Analyst, Business Relationships, Business Requirements, Business Documentation, and Systems Development Life Cycle. Capable of communicating with both technical and non-technical persons.
Available for:
  • Job opportunities
  • Being headhunted – make me an offer

    Years of Experience:
    15-20 years
    Highest Qualification:
    Bachelors
    Languages:
    English, Swahili
    Nationality:
    Kenya
    LinkedIn Profile: https://www.linkedin.com/profile/view
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